Home › Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment
 

Keywords :   


Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment

2020-03-10 14:35:00| Daily beverage news and comment - from just-drinks.com

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.

Tags: price comment consumer wine

Category:Food and Related Products

Latest from this category

All news
»
18.02UK inflation falls to 3% in January
18.02Rise in tax-free pay allowance 'totally positive'
18.02School's 'cost of living cupboard' helps families
18.02WWETT Show 2026: Day Two Highlights
18.02'I do not trust them' - top streamers left concerned by Discord age checks
18.02Reform plans to keep UK's budget watchdog
18.02Unlocking Circularity: Expert Perspectives on Battery EPR
18.02WWETT Show 2026 Day Three Preview: Women in Wastewater Awards, Show Floor Demos
More »