Home › Why copying gin's template for growth risks doing rum a grave disservice - comment
 

Keywords :   


Why copying gin's template for growth risks doing rum a grave disservice - comment

2020-10-26 10:50:00| Daily beverage news and comment - from just-drinks.com

Cross-pollination among spirits categories offers scope for innovation-led growth for brand owners. Indeed, this is a well-trodden path with many success stories. However, category commentator Richard Woodard believes rum brands must be way more selective in who they choose to ape if they're ever going to get rum to recognise its long-expected potential.

Tags: comment growth template risks

Category:Food and Related Products

Latest from this category

All news
»
18.02Lower fuel prices and airfares help drive inflation down
18.02Plan to increase youth minimum wage could be delayed
18.02UK inflation falls to 3% in January
18.02Rise in tax-free pay allowance 'totally positive'
18.02I invested 12,000 in Brewdog - I think I've lost it all
18.02School's 'cost of living cupboard' helps families
18.02WWETT Show 2026: Day Two Highlights
18.02'I do not trust them' - top streamers left concerned by Discord age checks
More »