Home › Why RTDs could spur the next wave of growth for whisky - comment
 

Keywords :   


Why RTDs could spur the next wave of growth for whisky - comment

2020-08-13 12:26:00| Daily beverage news and comment - from just-drinks.com

The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky - particularly Scotch - has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates.

Tags: comment growth wave spur

Category:Food and Related Products

Latest from this category

All news
»
13.12Christmas gifts wrapped and sent out for children
13.12Why your chocolate is getting smaller, more expensive and less chocolatey
12.12Cargill recalls single lot of livestock feed product
12.12Looking Back With Gratitude, Ahead With Purpose
12.12EU backs indefinite freeze on Russia's frozen cash ahead of loan plan for Ukraine
12.12No 10 says it backs pubs as landlords bar Labour MPs in tax protest
12.12Congress voices concern, praise for Trumps $12B farmer aid announcement
12.12Crafters warn of imported 'tat' at festive fairs
More »