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The Coca-Cola Co prepares to cull more brands as Q3 lifts year so far - results data

2020-10-22 15:17:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has confirmed the extent of its ongoing brand consolidation strategy in third-quarter results today, with around 50% of its "master brands" set to be deprioritised.

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