Home › "Powers is the sleeping giant of Irish whiskey" - Interview - Irish Distillers global marketing director Brendan Buckley
 

Keywords :   


"Powers is the sleeping giant of Irish whiskey" - Interview - Irish Distillers global marketing director Brendan Buckley

2020-02-11 15:33:00| Daily beverage news and comment - from just-drinks.com

Brendan Buckley is the global marketing director for Pernod Ricard's Irish Distillers unit, owner of the Jameson whiskey brand. As Irish whiskey continues to grow in popularity outside of its core US market, just-drinks spoke to Buckley about raising awareness of Irish Distillers' other brands. He also talked about the recent success of rival whiskey Proper No. 12, fronted by mixed martial arts star Conor McGregor, as well as moves to ramp up Jameson's ecommerce footprint.

Tags: global marketing director interview

Category:Food and Related Products

Latest from this category

All news
»
18.02Illegal skin lightening cream being sold in UK butchers, watchdog warns
17.02I invested 12,000 in Brewdog - I think I've lost it all
17.02How do consumer perceive regenerative agriculture?
17.02Five indicted for alleged $220M cattle fraud scheme
17.02Bayer offers $7.25bn to settle weedkiller cancer claims
17.02Dual nationals face scramble for UK passports as new rules come into force
17.02Why youth unemployment is rising
17.02Shein under EU investigation over childlike sex dolls
More »