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OTT now at 82% consumer saturation in the U.S.

2021-10-19 08:27:57| Digital TV News

October 14, 2021 Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.

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