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Nielsen strengthens TV attribution, ad intelligence with TVTY acquisition

2021-07-09 09:35:34| Digital TV News

July 8, 2021 Nielsen (NYSE: NLSN) has acquired TVTY, a TV attribution provider and ad monitoring company based in France. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.

Tags: intelligence acquisition attribution nielsen

Category:Consumer Goods and Services

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