Home › IBM extends Watson advertising AI to OTT media and streaming
 

Keywords :   


IBM extends Watson advertising AI to OTT media and streaming

2021-04-29 15:40:05| Digital TV News

IBM (NYSE: IBM) has expanded its IBM Watson Advertising Accelerator with the aim of using AI to dynamically optimize OTT ads for improved campaign outcomes, not dependent on traditional advertising identifiers.

Tags: media advertising ibm extends

Category:Consumer Goods and Services

Latest from this category

All news
18.02'I do not trust them' - top streamers left concerned by Discord age checks
18.02Reform plans to keep UK's budget watchdog
18.02Illegal skin lightening cream being sold in UK butchers, watchdog warns
17.02I invested 12,000 in Brewdog - I think I've lost it all
17.02Bayer offers $7.25bn to settle weedkiller cancer claims
17.02Bayer offers $7.25bn to settle weedkiller cancer claims
17.02Dual nationals face scramble for UK passports as new rules come into force
17.02Why youth unemployment is rising
Consumer Goods and Services »
18.02'I do not trust them' - top streamers left concerned by Discord age checks
18.02Reform plans to keep UK's budget watchdog
18.02Unlocking Circularity: Expert Perspectives on Battery EPR
18.02WWETT Show 2026 Day Three Preview: Women in Wastewater Awards, Show Floor Demos
18.02WWETT Young Professionals Panel Highlights Opportunity and Growth in Wastewater
18.02Illegal skin lightening cream being sold in UK butchers, watchdog warns
17.02I invested 12,000 in Brewdog - I think I've lost it all
17.02How do consumer perceive regenerative agriculture?
More »