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How to tailor your spirits marketing to the consumer of today - and tomorrow - comment

2020-11-25 13:54:00| Daily beverage news and comment - from just-drinks.com

Virtue signalling is a very easy hole to fall down when it comes to marketing spirits brands - particularly today with the hyper-connected consumer. However, category commentator Richard Woodard believes he has found an activation that skirts the hole and ticks all the 21st Century spirits brand boxes.

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