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HbbTV releases Targeted Advertising specification for TV sets in STB markets

2021-07-21 10:25:40| Digital TV News

July 20, 2021 The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.

Tags: advertising sets releases markets

Category:Consumer Goods and Services

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