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Frasers Group doubling down on digital strategy with GBP100m investment

2020-08-20 14:11:00| Daily apparel & textile news and comment - from just-style.com

The owner of Sports Direct, Jack Wills and the House of Fraser brands is pumping more than GBP100m (US$131m) into a digital elevation strategy aimed at improving the online shopping experience as more shoppers have taken to the channel as a result of the Covid-19 outbreak.

Tags: group digital strategy investment

Category:Consumer Goods and Services

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