Home › Diageo to focus on Gen Z, social media in no- and low-alcohol strategy
 

Keywords :   


Diageo to focus on Gen Z, social media in no- and low-alcohol strategy

2020-09-29 14:03:00| Daily beverage news and comment - from just-drinks.com

No- and low-alcohol producers need to make their brand experience as "beautiful" as regular alcohol to engage with Gen Z consumers driving the category, Diageo's commercial director for Guinness has said.

Tags: media social focus strategy

Category:Food and Related Products

Latest from this category

All news
»
13.12This Week in Agribusiness, December 13, 2025
13.12Christmas gifts wrapped and sent out for children
13.12Why your chocolate is getting smaller, more expensive and less chocolatey
12.12Cargill recalls single lot of livestock feed product
12.12Looking Back With Gratitude, Ahead With Purpose
12.12EU backs indefinite freeze on Russia's frozen cash ahead of loan plan for Ukraine
12.12No 10 says it backs pubs as landlords bar Labour MPs in tax protest
12.12Congress voices concern, praise for Trumps $12B farmer aid announcement
More »