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CIMM launches best practices study on combining Smart TV and STB data

2020-05-01 15:30:31| Digital TV News

CIMM has announced the launch of a study to develop best practices in building large scale, granular data sets to measure all forms of TV viewing by combining the anonymous viewing data from both Smart TVs and STBs.

Tags: data study smart practices

Category:Consumer Goods and Services

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